Last Updated and Effective Date: 12/14/2022
This website (the “Site”) is owned and operated by Sara Lee Frozen Bakery (“us,” “we” or “our”). This Privacy Policy describes how we collect, use and disclose information about you.
Please note that we may modify this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). Any such modified Privacy Policy will be effective immediately upon posting on the Site, so please check back periodically. This Site is also governed by our separate Terms of Use. Please let us know if you have any questions or concerns at privacy@saraleefb.com.
This Privacy Policy applies when you use our websites, receive our emails, contact our customer service team, engage with us on social media, or otherwise interact with us (collectively, our “Services”). This Privacy Policy does not apply to information collected by unaffiliated sites or third parties. By using our Services, you consent to the practices described in this Privacy Policy.
We collect information you provide directly to us. For example, in order for you to contact our customer affairs via the Site, you may provide us with personal information such as your name, phone number, postal address, and e-mail addresses. If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards or forums on social media or otherwise complete online forms or surveys, we may collect any other information you choose to provide.
We automatically track and collect certain information when you visit our Site, including:
We may derive information or draw inferences about use based on the information we collect. For example, we may infer that you are looking to purchase certain products based on your browsing behavior or past purchases.
We may use the information we collect to send you information about our products, customize and tailor your experience on the Site, and improve our Services. We also may use the information we collect to:
We share personal information in the following circumstances or as otherwise described in this Privacy Policy:
We also share aggregated or de-identified information that cannot reasonable be used to identify you.
We allow others to provide analytics services on our behalf across the web. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.
Although reasonable efforts are made to secure network communications and your personal information, we cannot ensure the privacy of online communications and your personal information. You provide all such information at your own risk. Individuals using online services should take steps to protect personal information, such as closing the web browser when finished using the Site. Failure to do so may result in personal information being viewed by someone else using the same computer.
Our Site and Services are not intended for minors under 16. We do not knowingly collect personal information from children under the age of 13. We do not knowingly sell or share personal information about minors under the age of 16.
This Site does not currently support certain browser settings or otherwise respond to Do Not Track requests.
The California Consumer Privacy Act or “CCPA” (Cal. Civ. Code § 1798.100 et seq.) affords consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.
In the preceding 12 months, we have collected the following categories of personal information: identifiers, commercial information, Internet or other electronic network activity information and inferences. We collect personal information for the business and commercial purposes described in the Uses of Information section above. In the preceding 12 months, we have disclosed and/or “sold” (as that term is used under the CCPA) the following categories of personal information to the following categories of recipients:
| Category of Personal Information Disclosed | Categories of Recipients |
|---|---|
|
Identifiers Examples: Name, phone number, email address and postal address |
Internet service providers, customer service providers, sales and marketing service providers and social media networks |
|
Commercial information Examples: Products purchased and purchasing tendencies |
Internet service providers, customer service providers, and sales and marketing service providers |
|
Internet or other electronic network activity information Examples: Browsing history, IP address, interactions with the Site |
Internet service providers, sales and marketing service providers, data analytics providers, and social media networks |
|
Inferences Examples: Customer product preferences |
Internet service providers, customer service providers, and sales and marketing service providers |
Personal Data will be retained only as long as reasonably necessary to fulfill the purposes for which it was collected.
We do not provide financial incentives for the provision of Personal Data.
Under California law, you have the right to opt out of these sales at any time by calling us at 1-800-323-7117 or by emailing us at privacy@saraleefb.com. We do not knowingly sell personal information about consumers under the age of 16.
Subject to certain limitations, you also have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose, (2) request to delete your personal information, and (3) not be discriminated against for exercising these rights. You may make these requests by calling us at 1-800-323-7117 or by emailing us privacy@saraleefb.com. We will verify your request by asking you to provide information related to your recent interactions with us, such as your name and email address. We will not discriminate against you if you exercise your rights under the CCPA.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us.
The Site contains links to other web sites not owned and operated by Sara Lee Frozen Bakery (“Third-Party Sites”). Once you link to Third-Party Sites from our Site, you are subject to the terms and conditions of that site, including but not limited to that site’s privacy policy and terms of use. We do not guarantee the security of the information you post on Third-Party Sites and do not have control over their use. We recommend that you exercise caution when disclosing your personal information on any website.
If you have any questions about this Privacy Policy, please contact us at privacy@saraleefb.com.