Our Story.

The beginning of a sweet partnership.

Truly great bakery demands much from the baker. Cracking eggs, sifting flour, kneading dough, crimping crusts. Each detail requires close attention and hours in the kitchen–luxuries you don’t always have. Which is why you can trust Sara Lee Frozen Bakery for all of your foodservice, retail and in-store bakery dessert and bakery needs. We’re experts in creating irresistible foods and superior value so you can focus on all of the other important things.

Backed by hard-working brands.

With five trusted brands – Sara Lee®, Van’s®, Chef Pierre®, Bistro Collection® and Superior on Main® – we offer a wide variety of versatile bakery product flavors and formats full of delicious goodness. We use the finest ingredients and time-honored recipes just like you would at home.

The love keeps growing.

Sara Lee® desserts have always delivered incredible flavor and value in the frozen food aisle and foodservice channel. Now, for the first time in 60 years, we’re operating independently as Sara Lee Frozen Bakery. What started as a small Chicago bakery has transformed into a collection of popular frozen bakery and snacking – united in quality and innovation – to bring better to your table every single day.

Meet the Team

Leading by listening.

Meet the leadership team at Sara Lee Frozen Bakery. We’re dedicated to creating innovative foodservice and retail frozen bakery and snacking solutions that meet your needs and exceed your expectations.

We approach every challenge as an opportunity and vow never to compromise our high standards. We value diversity and believe many voices create impactful solutions. Our team is committed to leading with humility, diligence and integrity, always listening first and working together to ensure we deliver our very best to you, day after day.

CJ Fraleigh


Craig Bahner


Don Davis

President and Head of Sales

Jeff Gronbeck


Matt Beliveau

Chief Human Resources Officer

Carson Funderburk

Chief Supply Chain Officer

Wendy Webb Williams

Chief Legal Officer

Ryan Malone

Chief Marketing Officer