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America's favorite
bakery is back.

Welcome to the new
Sara Lee Frozen Bakery

Sara Lee desserts have always stood for incredible flavor and superior value in the frozen food aisle. Now, for the first time in over 60 years, Sara Lee is operating independently as Sara Lee Frozen Bakery, a collection of four brands — Sara Lee, Van’s, Bistro Collection, and Chef Pierre — united in quality and innovation under new leadership.

Sara Lee Frozen Bakery is proud to take these iconic brands into a new era and to continue the evolution that transformed one small Chicago bakery into an American institution. We can’t wait to show you what Sara Lee Frozen Bakery is bringing to the table.

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What Sara Lee Frozen Bakery means for you

Current customers

The four existing brands within Sara Lee Frozen Bakery will continue to operate without interruption at both the consumer level (Sara Lee, Van’s) and the wholesale level (Bistro Collection, Chef Pierre). Expect new flavors and refreshed packaging alongside familiar classics and a renewed commitment to the quality and innovation that defines these frozen favorites.

New customers

There has never been a better time to begin your experience with Sara Lee. With our singular dedication to excellent frozen foods, Sara Lee Frozen Bakery is committed to bringing out the best of each brand in our stand-out portfolio. Look forward to classic favorites alongside new and improved offerings as we build on these established brands.


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Our brands

Sara Lee Frozen Bakery comprises some of the premier names in frozen food, including Sara Lee, Van’s, Bistro Collection, and Chef Pierre. While each brand has its own unique products and characteristics, they all share a strong standard of flavor, quality, and innovation.

Who we are

Purpose

Making life’s moments a little sweeter.

Vision

We will be the world’s most beloved bakery by creating irresistible foods, growing with our customers, and delivering value for all.

Values

  • We live for food
  • The customer is our boss
  • We bring our whole selves to work
  • There’s always a better way
  • We get to “Yes” together
  • Go fast, but don’t rush
  • Integrity above all

Click the button to learn more about Sara Lee Frozen Bakery’s commitment to our stakeholders.

About our leadership

Sara Lee Frozen Bakery has gathered top category and industry experts to oversee the reactivation of these beloved brands, including:

CJ Fraleigh
Chairman

A food industry expert with over 30 years of experience, CJ Fraleigh has a deep understanding of how to succeed in this competitive market. Having previously acted as CEO for Sara Lee, he is uniquely positioned to guide this iconic brand into a prosperous new era.

Craig Bahner
CEO

Combining 20 years of leadership with Procter & Gamble and his roles as President of US Morning Foods at Kellogg’s and Chief Marketing Officer of Wendy’s, Craig Bahner’s history of building iconic brands adds immeasurable value to the Sara Lee Frozen Bakery portfolio.

Don Davis
President and Head of Sales

Having worked in sales with Sara Lee, Tyson Foods, and Waypoint Food Brokerage for more than 15 years, Don Davis’s demonstrated history of connecting retail and wholesale consumers with new products is a key asset for this compelling brand portfolio.

Jeff Gronbeck
CFO

With over a decade of global experience in leadership, corporate finance, strategic planning and implementation, operational excellence, and corporate culture transformation, Jeff Gronbeck brings deep expertise and a proven record of success to Sara Lee Frozen Bakery.

Matt Beliveau
Chief Human Resources Officer

With over 18 years of human resources experience with iconic brands in the food industry combined with four years as a logistics officer in the U.S. Army, Matt Beliveau is using his unique perspective and depth of expertise to build a standout corporate culture for Sara Lee Frozen Bakery.

Colin Schneid
Chief Information Officer

A food and manufacturing industry veteran of more than 20 years, Colin Schneid’s holistic vision of IT and its role in everything from traceability to consumer experience makes him a valued addition to our growing team.

Carson Funderburk
Chief Supply Chain Officer

Carson Funderburk’s 25+ years with General Mills and Procter & Gamble have seen him lead remarkable growth and cost-saving efforts both on the production floor and in the supply chain. His depth of experience and success stands to help both Sara Lee Frozen Bakery and its customers meet their needs seamlessly and efficiently.

Wendy Webb Williams
Chief Legal Officer

Wendy Webb Williams is a commercial law expert specializing in the food and nutrition industries. Between her experience at US Foods and Mead Johnson, Wendy has assisted in nearly every function of a food company, including distribution, procurement, government contracts, and more. In addition to her impressive background, Wendy brings with her a growth-minded vision for her department and its role in helping Sara Lee Frozen Bakery achieve its full potential.

Ryan Malone
Chief Marketing Officer

For more than 25 years, Ryan Malone has been helping beloved American food companies like Kraft and Kellogg’s reach new audiences and achieve their full market potential. At the Kellogg Company, Ryan helped brands like Kashi, Pop-Tarts, Nutri-Grain, Rice Krispies, and more penetrate new spaces, empowering millions of dollars in growth for these legacy brands and products. Ryan’s eye for opportunity and multi-channel approach add immense value to the Sara Lee Frozen Bakery team.

Our locations

Headquarters

Oakbrook Terrace, IL
1 Tower Lane
Oakbrook Terrace, IL 60181

Prepared foods facilities

Tarboro, NC
Traverse City, MI